Health & Performance
- Sports science
- Health assessment
- Training systems
- Longevity
- Prevention
- Human performance
Alfredo ScarlataVienna, Austria
HeyGen Ambassador Applied AI in Health & Fitness
Health.
Performance.
Applied AI.
Sports Scientist · Health & Performance Professional · Entrepreneur
Explore my work with AII combine more than 25 years of experience in sports science and personal training with practical AI workflows for health, fitness, nutrition and digital content.
01Profile
Where science, people and business meet.
My career has been built around one central question: how can people perform at a high level while protecting and improving their long-term health?
Over more than 25 years, I have worked across sports science, health and performance, fitness management, leadership and entrepreneurship.
My experience ranges from working directly with individual clients and executives to leading fitness operations, developing health and training concepts and building my own business and digital products.
Today, I am particularly interested in opportunities where health, technology, performance and business come together.
02Expertise
A connected perspective.
Leadership & Operations
- Team leadership
- Fitness operations
- Client experience
- Service development
- Quality management
Business & Entrepreneurship
- Business development
- Premium services
- Digital products
- Marketing
- Customer acquisition
Consulting & Advisory
- Health & fitness concepts
- Corporate health
- Performance strategy
- Fitness business development
03Selected experience
Experience that connects the dots.
25+ years
Health & Human Performance
Long-term practical and scientific experience in training, prevention, performance and sustainable health.
Leadership
Leadership & Operations
Leadership and operational responsibility in the fitness industry, including management of teams, client operations and service quality.
Entrepreneurship
MY Personal Trainer
Built and developed an independent premium health and performance business in Vienna.
INTERNATIONAL
International Opportunities
My professional background has led to international opportunities, including an invitation to work with the Chinese Ski Team in 2020 and an offer to work in the UAE as a Senior Personal Trainer and Sports Scientist.
Digital
Products & Education
Development of digital training, education and coaching products for an international audience.
04Career
Selected professional experience.
MY Personal Trainer · Vienna
Founder / Sports Scientist / Health & Performance Professional
Entrepreneurial responsibility across client services, health and performance concepts, business development, digital products and operations.
John Harris Fitness · Vienna
Head Trainer / Club Manager
Leadership responsibility within a premium fitness environment, including team management, operations, client experience and training quality.
05Entrepreneurial track record
Building, not just advising.
Over the course of my career, I have not only worked with clients and teams — I have built services, products and businesses myself.
From premium personal health services to digital coaching, education and performance products, my work combines professional expertise with practical business execution.
- 01Strategy
- 02Product
- 03Marketing
- 04Delivery
- 05Customer Experience
06Consulting & advisory
Selected consulting & advisory
Alongside my professional and entrepreneurial work, I am available for selected projects in:
- Health & Performance Strategy
- Corporate Health
- Fitness & Wellness Concepts
- Digital Health & Fitness Products
- Customer Experience
- Fitness Business Development
07About
Mag. Alfredo Scarlata.
Sports scientist, personal trainer, entrepreneur and HeyGen Ambassador based in Vienna.
My professional background combines more than 25 years of practical experience with academic training in sports science and extensive experience working directly with people.
Sport has also shaped my own life — from competitive football to endurance sport and skiing — and continues to influence how I think about performance, resilience and long-term health.
Today, I also apply this practical perspective to AI: useful tools need a clear purpose, reliable workflows and human judgement.
HeyGen Ambassador · Applied AI
AI in Health, Fitness & Digital Workflows.
As a HeyGen Ambassador, I apply AI in my own work across health, fitness, nutrition and digital content. My background in sports science and personal training shapes how I turn professional knowledge into useful content and repeatable workflows.
The aim: clearer workflows, consistent content and more time for professional work with people.
Let’s discuss a practical applicationExamples from my own projects
Content & video production
MY YouTube Workout Factory
Workout videos bring together my own exercise footage, AI-assisted voiceovers and coordinated steps for scripts, editing and publication preparation.
Writing & digital guides
MY Nutrition Blueprints
I use AI to help structure content, draft recipe descriptions and prepare German and English nutrition guides. Editorial review remains part of the process.
Marketing & repeatable workflows
MY Content Studio
I organise existing media, prepare social content and plan campaigns through reusable workflows. Automation supports recurring production and preparation steps.
Professional judgement stays human.
I remain responsible for reviewing content, exercise instructions and AI-generated drafts before approval. AI supports my work; professional judgement and decisions about people’s health remain human.
08Current focus
I am currently open to conversations around senior roles, strategic collaborations and selected advisory projects in HealthTech, MedTech, Corporate Health, Human Performance, Longevity and related fields.
09Contact
Let’s start a conversation.
For professional connections, strategic collaborations and selected projects.